 |
| Meeting the Challenge |
 |
Companies face an ongoing challenge of meeting customer needs
while remaining economically competitive. Automated processes can
make an economic impact but may also risk alienating some customers
who require high quality interactions with a service representative. There is
no substitute for this interaction when the customer has exhausted other
service and support channels.
Sage Advantage implements key service quality practices
as part of your quality program:
- Identifying problems quickly and systematically
- Establishing valid and reliable service performance measures
- Understanding the impact of operational processes on service quality
- Measuring customer satisfaction and other performance outcomes
The ability to capture and analyze service quality data quickly is essential to both the customer and the company. This information helps our clients resolve potential problems and continually improve customer service. At the agent level, this information helps develop skills and provide positive and constructive feedback on performance.
Customer perceptions of a company are directly shaped by one-on-one interactions with the contact call center, impacting:
- Customer Acquisition
- Company or Brand Perception
- Future Growth
- Customer Retention
- Future Revenue
As contact with customers continues to change, so have customers ’ expectations. This change has increased the importance of defining, evaluating, measuring, and delivering high quality service, while at the same time controlling operational costs. Organizations making service quality a priority and successfully managing it develop a competitive advantage.
|